Save up to 75% on postgraduate course fees.

Master
Marketing

Expand your marketing leadership skills with our cutting-edge Master of Marketing. You’ll explore marketing strategy, digital marketing, social marketing, market research and lots more to give you the tools for developing a successful marketing program for your organisation.

Drive brands forward

The Master of Marketing will provide you with broad skills to develop and implement marketing strategy, with a strong foundation of marketing principles, consumer behaviour, digital marketing and market research.

By the end of this course you will be able to:

  • Develop brand positioning statements for brands;
  • Understand consumer behaviour concepts and principles;
  • Design of a marketing communications plan of the requirements for delivering an integrated marketing communications campaign.
  • Propose and analyse social marketing campaigns to change ingrained behaviour; and
  • Understand and implement marketing research.

See complete learning outcomes on the Course Handbook.

Save up to 75% on postgraduate business courses in 2025

Postgraduate study with UOW is now more affordable, with Commonwealth Supported places available for all coursework postgraduate degrees in 2025. In 2025, the Government will pay up to 75% of the course fees of eligible Domestic students studying a postgraduate degree at UOW.

See fees and eligibility Apply now

Key facts

Who is this course for?

The Master of Marketing is for graduates who are looking for a broad postgraduate marketing qualification.

This course can be completed on campus in Sydney and Wollongong, as well as online which means you can be located anywhere in the world.

Eligibility

Successful applicants will have an undergraduate qualification with an average mark of at least 50% or a UOW Graduate Certificate in Business. See Master of Marketing for complete entry requirements and more information.

Credit for prior learning

If you hold a bachelor degree in a Business or Commerce related area you may be granted credit for up to 24 cp (4 core subjects).

Master of Marketing

The Master of Marketing can be taken over 1.5 years full-time (3 subjects per trimester). You can also choose to study part-time and work at your own pace. Students who are working full-time often study part-time, choosing to complete one to two subjects per trimester, taking two to four years to complete the full degree.

Credit for prior learning

Students with a bachelor's degree in a Business or Commerce related area may be granted up to 24 credit points (4 subjects) towards a postgraduate master's degree. Students are encouraged to apply for credit at the time of application using formal credit arrangements based on previous studies or experience. 

Graduate Certificate in Marketing

The Graduate Certificate in Marketing can be taken over 4 trimesters (1.3 years) part-time only. 

 

Master of Marketing

The Master of Marketing requires the successful completion of 12 subjects (72 credit points).

Foundation subjects include (6 credit points each):

  • Accounting and Financial Management
  • Principles of Marketing Management
  • Organisational Behaviour and Management
  • Operations Management

Core subjects, choose at least 4 subjects from the below options:

  • Digital Marketing
  • Big Data & Marketing Analytics
  • Social Marketing
  • Marketing Strategy
  • Consumer Behaviour
  • Marketing Communications

Capstone:

  • Business Research Capstone

Elective subjects:

Students complete 18 credit points of 900 level elective subjects from subjects offered from the Sydney Business School within the Faculty of Business and Law (including those listed as core subject options above).

View the Course Handbook for the complete course structure and learning outcomes.

Graduate Certificate in Marketing

The Graduate Certificate in Marketing requires the successful completion of 4 subjects (24 credit points).

Subjects

  • Principles of Marketing Management
  • Plus three subjects from the list below:
    • Digital Marketing
    • Consumer Behaviour
    • Marketing Communications
    • Marketing Strategy
    • Big Data & Marketing Analytics
    • Social Marketing

View the Course Handbook for the complete course structure and learning outcomes.

Intakes date by trimester

Session Start date

Trimester 1 2025

Orientation: 3 - 5 Feb 2025

Lectures commence: 10 February 2025

Trimester 2 2025

Orientation: 12 - 14 May 2025

Lectures commence: 19 May 2025

Trimester 3 2025

Orientation: 18 - 20 Aug 2025

Lectures commence: 25 August 2025

 

Fees by course

Course Campus Total Course Fee
Master of Marketing UOW Online, Wollongong or Sydney Campus

$25,488* (2025)

(Compared to $49,032 for a Full-Fee Paying Place)

Graduate Certificate in Marketing UOW Online, Wollongong or Sydney Campus

$7,536 - $8,496* (2025)

(Compared to $16,344 for a Full-Fee Paying Place)

*Total indicative course tuition fees shown is for a Commonwealth Supported place. These fees are based on normal course length and progression and are subject to change from year to year. For up to date information on course structure and fees, refer to the UOW Course Handbook.

Commonwealth Supported Places (CSPs) are University places where, for eligible domestic students, tuition fees are made up of two parts:

  • an Australian Government contribution (for some courses, up to three-quarters of the tuition fee is funded by the Australian Government)
  • a student contribution (which may be deferred and repaid later via a HECS-HELP loan)

To be eligible for this fee subsidy, you must meet be a domestic student, i.e. an Australian or New Zealand citizen, a permanent resident of Australia or a permanent Australian Humanitarian visa holder.

 

UOW Online

The Sydney Business School, UOW integrates online learning into all subjects. However, when your course is offered through UOW Online, 100% of your course will be delivered online, including all tutorials, class discussions and submission of assessments. While classes are often scheduled, this delivery mode allows you to study from anywhere in the world with an internet connection. 

Studying online still means you will be able to connect with our passionate lecturers and teachers and network with your classmates.

On campus

When you study ‘on campus’ you will attend classes on campus where you will be able to meet your peers and teachers in-person. We offer a range of weekly, evening or weekend classes to suit your lifestyle, and integrate online learning into all subjects so the time spent on campus is spent strengthening your understanding and practising your skills.

Sydney CBD Campus

Our Sydney CBD campus features state-of-the-art classrooms, a modern library, student lounge, and meeting spaces. Located near Darling Harbour it offers unparalleled accessibility with convenient public transportation options, including train, bus, ferry, and light rail, along with ample parking facilities. Sydney CBD campus is a five-minute walk from Town Hall Station and the QVB bus exchange and is near Sydney’s key attractions and amenities.

Classes are offered via weekly, evening or weekend classes to suit your lifestyle.

Wollongong Campus

Wollongong is Australia’s ninth largest city, situated in the Illawarra Region on the south coast of New South Wales. Our Wollongong campus combines modern teaching and learning set amongst landscaped gardens minutes away from the beach. We have created a campus that includes academic support, accommodation, sports, culture and entertainment – so you can focus on your education in a relaxing environment.

Meet Philippa

Philippa - Master of Marketing

“This new qualification has opened up an entire new career in marketing for me. If it weren’t for UOW and my enrolment in the Master of Marketing, I would never have been successful in applying for marketing roles. I now work as a Marketing Coordinator for a recognised brand, thanks to the knowledge, practical skills and confidence I have gained from my qualification.

I use much of the course content every day at work, from understanding target markets and consumer behaviour to SEO, social media marketing and marketing strategy. 

My tutors have all had vast professional experience in marketing, applying their real world understanding of the application of marketing concepts to their approach to teaching, helping to develop us for our future careers; not as marketing students but as marketing managers. I feel confident and well equipped to start my marketing career with the knowledge and experience imparted on me by my tutors.”

Philippa Fredrickson

Master of Marketing
Marketing Coordinator, Blooms the Chemist

What next?

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UOW ranked number two in NSW and the ACT for postgraduate Learner Engagement

Quality Indicators for Learning and Teaching (QILT)

Ranked #1

UOW's Sydney Business School ranked 1st in Australia for the Global Executive MBA Rankings.

CEO Magazine 2024
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Convenience

You have the choice to study online, at our Sydney CBD Campus or at our Wollongong Campus.

Class times

As well as weekdays, classes are also scheduled in the evenings, on weekends or via block delivery* to enable you to fit study around your other commitments. 

  • Evening classes: classes are scheduled after 5:30pm
  • Weekend classes: classes are scheduled on Saturdays and in some cases on Sundays
  • Block delivery: some of our postgraduate degrees are offered in successive full-day classes allowing you to rapidly cover course material.

*Not all delivery modes are available for every subject. Please check the website for details.

Pathway options

Upon successful completion of a Graduate Certificate, students have the option to enrol in an associated master’s degree, with credit for subjects completed in the Graduate Certificate. 

For business administration courses, students may progress from the Graduate Certificate, to the Graduate Diploma, then to a Master of Business Administration, with credit for subjects completed in both the Graduate Certificate and the Graduate Diploma.

Learn more about articulation agreements.

Sydney Business School, UOW is ranked among the finest institutions in the world for both teaching, student experience and research. 

  • Our Master of Marketing was ranked 74th in the world by QS Business Masters' Rankings 2025.
  • Prestigious AACSB Accreditation, which means we are ranked in the top 6% of business schools world-wide (AACSB).
  • Tier One rating globally for our Master of Business Administration by UK based CEO Magazine (2023).
  • Ranked #1 in Australia for our Executive MBA (CEO Magazine's Global Executive MBA Ranking 2023).
  • Top 200 in the world for Accounting & Finance (QS World University Rankings by Subject 2023).
  • 5 star rating for postgraduate Business and Management, for student support and skills development (Good Universities Guide 2023).

Learn more about our Awards and Rankings.

Sydney Business School, UOW students have access to a wealth of free support.

Career support and advice 

Throughout your study and for two years after you graduate, you will have access to a qualified Careers Consultant who specialises in Business. The consultant can help you improve your employability and provide up-to-date information on the Australian job market, additional career programs, jobsearch resources and career expos. 

Professional development

UOW’s Sydney Business School offers a range of free events designed to develop your skills in core business functions delivered by experts in their fields. These events give you the opportunity to network with employers, alumni and students. 

Academic and personal support 

As a student, you’ll have the support you need to succeed. Not only do we offer academic support, but our campuses include personal support such as UOW wellbeing, health, medical and counselling services, peer mentoring, childcare services (Wollongong only) and religious spaces. 

Other services include: 

  • Advisors and postgraduate coordinators 
  • Learning development support 
  • Library 
  • Peer academic coaches

The Master of Marketing is a business degree as much as it is a marketing degree. I've gained skills in multiple disciplines, like accounting and financial management, to inform decisions from a marketing perspective. The degree levels you up by teaching on-trend specific technical skills, as well as soft skills such as communication, research and undertaking analysis. Rosheen Macnab Master of Marketing

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