Master
Marketing

Who is this course for?

The Master of Marketing is for graduates who are looking for a broad postgraduate marketing qualification.

This course can be completed on campus in Sydney and Wollongong, as well as online which means you can be located anywhere in the world.

Eligibility

Successful applicants will have an undergraduate qualification with an average mark of at least 50% or a UOW Graduate Certificate in Business. See Master of Marketing for complete entry requirements and more information.

Credit for prior learning

If you hold a bachelor degree in a Business or Commerce related area you may be granted credit for up to 24 cp (4 core subjects).

Master of Marketing

The Master of Marketing can be taken over 1.5 years full-time (3 subjects per trimester). You can also choose to study part-time and work at your own pace. Students who are working full-time often study part-time, choosing to complete one to two subjects per trimester, taking two to four years to complete the full degree.

Credit for prior learning

Students with a bachelor's degree in a Business or Commerce related area may be granted up to 24 credit points (4 subjects) towards a postgraduate master's degree. Students are encouraged to apply for credit at the time of application using formal credit arrangements based on previous studies or experience. 

Graduate Certificate in Marketing

The Graduate Certificate in Marketing can be taken over 4 trimesters (1.3 years) part-time only. 

Master of Marketing

The Master of Marketing requires the successful completion of 12 subjects (72 credit points).

Foundation subjects include (6 credit points each):

• Accounting and Financial Management
• Principles of Marketing Management
• Organisational Behaviour and Management
• Operations Management

Core subjects, choose at least 4 subjects from the below options:

• Digital Marketing
• Big Data & Marketing Analytics
• Social Marketing
• Marketing Strategy
• Consumer Behaviour
• Marketing Communications

Capstone:

• Business Research Capstone

Elective subjects:

Students complete 18 credit points of 900 level elective subjects from subjects offered from the Sydney Business School within the Faculty of Arts, Business and Society (including those listed as core subject options above).

View the Course Handbook for the complete course structure and learning outcomes.

Graduate Certificate in Marketing

The Graduate Certificate in Marketing requires the successful completion of 4 subjects (24 credit points).

Subjects

• Principles of Marketing Management
• Plus three subjects from the list below:
  • Digital Marketing
  • Consumer Behaviour
  • Marketing Communications
  • Marketing Strategy
  • Big Data & Marketing Analytics
  • Social Marketing

View the Course Handbook for the complete course structure and learning outcomes.

Study that fits around your career

You don’t need to put life on hold to get ahead.

• Three trimesters per year, means you can finish faster
• Take 1, 2 or 3 subjects at a time
• Study from wherever you are
• Exit early with a Graduate Certificate if circumstances change

Intakes

Trimester 1 2027

• Orientation: Week commencing 1 February 2027
• Commences: 8 February 2027

Trimester 2 2027

• Orientation: Week commencing 10 May 2027
• Commences: 17 May 2027

Trimester 3 2027

• Orientation: Week commencing 16 August 2027
• Commences: 23 August 2027

Campuses

When you study ‘on campus’ you will attend classes on campus where you will be able to meet your peers and teachers in-person. We offer a range of weekly, evening or weekend classes to suit your lifestyle, and integrate online learning into all subjects so the time spent on campus is spent strengthening your understanding and practising your skills.

Sydney CBD campus

Our Sydney CBD campus features state-of-the-art classrooms, a modern library, student lounge, and meeting spaces. Located near Darling Harbour it offers unparalleled accessibility with convenient public transportation options, including train, bus, ferry, and light rail, along with ample parking facilities. Sydney CBD campus is a five-minute walk from Town Hall Station and the QVB bus exchange and is near Sydney’s key attractions and amenities.

Classes are offered via weekly, evening or weekend classes to suit your lifestyle.

Wollongong campus

Wollongong is Australia’s ninth largest city, situated in the Illawarra Region on the south coast of New South Wales. Our Wollongong campus combines modern teaching and learning set amongst landscaped gardens minutes away from the beach. We have created a campus that includes academic support, accommodation, sports, culture and entertainment – so you can focus on your education in a relaxing environment.

Liverpool campus

UOW's Liverpool campus, offers world-class education and empowers the region's best and brightest to earn an internationally recognised degree close to home. Our  modern, friendly campus in Civic Place boasts comprehensive facilities, a personalised learning experience and specialty support services.

Learn business. Apply it.

Our postgraduate courses connect business theory with the challenges organisations face today. Learn from experienced practitioners, work on real-world problems and develop skills you can take straight back into your workplace.

Industry-led learning
Learn from people working in business, not just people teaching about it. You'll experience guest lecturers, real case studies and gain the experience from sharing insights and comparing experiences with your colleagues and classmates.

Applied projects
Use the knowledge gained to tackle real organisational challenges. Whether that be solving your own workplaces challenges under the guidance of experts and mentors, or addressing real business problems brought by our professional partners, you will gain confidence by applying concepts and strategies to real-world problems.

Current business thinking
Build capability in areas shaping modern organisations, from AI and analytics to leadership and transformation. We offer a range of subjects and electives so that you can broaden your understanding. We work with our industry partnerships to ensure these are founded in the current challenges and business environment.

Fit study around your life

Postgraduate study doesn't have to mean putting your career or life on hold.

Convenience

You have the choice to study online, at our Wollongong campus, Sydney CBD campus or Liverpool campus.*

Class times

As well as weekdays, classes are also scheduled in the evenings, on weekends or via block delivery** to enable you to fit study around your other commitments. 

• Evening classes: classes are scheduled after 5:30pm
• Weekend classes: classes are scheduled on Saturdays and in some cases on Sundays
• Block delivery: some of our postgraduate degrees are offered in successive full-day classes allowing you to rapidly cover course material.

**Sydney Business School, UOW is moving from Sydney CBD to UOW's Liverpool campus. Sydney CBD will continue to accept new enrolments up to and including Trimester 1 2027. If you are a current student studying full-time you can complete your studies at UOW Sydney CBD, provided your study proceeds as planned. If you study part-time or your study plan changes, for example, through a leave of absence, deferred enrolment or failed subjects, we will work with you individually to review your options. New students from Trimester 2 2027 can study at Liverpool, with courses also at Wollongong or online.

**Not all delivery modes are available for every subject. Please check the website for details.

Three intakes per year

Sydney Business School has 3 trimesters per year which means:

• you can start when is convenient to you,
• work through your course quicker, or
• take a short break when you need to.

See trimester dates.

Pathway and early exit options

• Students who complete a graduate certificate can enrol in an associated master’s degree, with credit for subjects completed in the Graduate Certificate.
• For business administration courses, students may progress from the graduate certificate, to the graduate diploma, then to a Master of Business Administration, with credit for subjects completed.
• Alternately, if you enrol in a master's degree and life gets in the way, you can often exit early and graduate with a Graduate Certificate depending on subjects completed.

Learn more about articulation agreements.

Gain a qualification recognised around the world

• Sydney Business School is AACSB accredited, placing it among the top 6% of business schools globally.
• Many of our master's degrees have been ranked in the Top 100 in the world (QS Business Masters' Rankings 2026).
• Ranked 27th in Global Online MBA Rankings (CEO Magazine 2026)

Sydney Business School, UOW students have access to a wealth of free support.

Career support and advice 

Throughout your study and for two years after you graduate, you will have access to a qualified Careers Consultant who specialises in Business. The consultant can help you improve your employability and provide up-to-date information on the Australian job market, additional career programs, jobsearch resources and career expos. 

Professional development

UOW’s Sydney Business School offers a range of free events designed to develop your skills in core business functions delivered by experts in their fields. These events give you the opportunity to network with employers, alumni and students. 

Academic and personal support 

As a student, you’ll have the support you need to succeed. Not only do we offer academic support, but our campuses include personal support such as UOW wellbeing, health, medical and counselling services, peer mentoring, childcare services (Wollongong only) and religious spaces. 

Other services include: 

• Advisors and postgraduate coordinators 
• Learning development support 
• Library 
• Peer academic coaches